Girlfriend is Australia’s best teen girl’s magazine. It’s independent, smart, a little bit naughty and pretty damn cool. It is familiar, comfortable and trusted like a good friend but also likes to shock with its honesty, surprise with its innovation, engage with its quality and impress with its creativity. This is why no girl can get by without her Girlfriend.

Each month, Girlfriend delivers the latest fashion, beauty, boys and gossip and it is now auditing 108,119*. It understands the importance of youth culture and gives it a home. It provides insights, advice and stories that every teen should read, all whilst communicating it in a secure and entertaining way.

The core Girlfriend reader is aged between fourteen and seventeen and is confident, fun and incredibly loyal to the Girlfriend brand. 30% of Girlfriend readers read the magazine religiously, buying every single issue showing that Girlfriend connects with its readers and inspires them to come back time and time again.

Girlfriend.com.au is Australia’s number one female entertainment website and boasts close to one million teenage members, 390,000+ who are opt-in members and ask to receive promotional material from Girlfriend. This provides Girlfriend magazine with an incredible marketing vehicle to promote the latest issue and drive teenagers into your stores. Each month we highlight the many reasons they need to rush out and purchase the latest edition from their local newsagent.

To ensure you maximise Girlfriend's sales potential, position Girlfriend with a full-facing prominently amongst the teen magazine category. Exciting point of sale is produced monthly and eye-catching window or in store displays will help drive sales as teenagers walk through your store.  Pacific MagLink contains great tips on how to display magazines to maximise their sales, or speak to your Gordon and Gotch merchandiser for additional point of sale and promotional material. 

* Source: ABC Audit Summary, January - June 2009