If you’re looking for high spending traffic through your door, you can’t go past That’s Life! – Australia’s No.1 magazine in the real-life category, enjoying 56% of sales in the category and selling 302,137 copies an issue. Every week That's Life! sells over 56k more copies than Take 5.*

That’s Life! readers are extraordinarily loyal, with 71% reading four out of four issues every month. That translates to lots of regular foot traffic.

And when That’s Life! readers do enter your newsagent, they are much more likely than the average customer to purchase other items.

Female readers (the majority) are more likely than any other mass women’s magazine’s readers to have bought a scratchie in the last three months, which is a whopping 57% more than the female average. Sixty one per cent have bought a lottery ticket which is 33% more than the average Australian.

That’s Life! readers are 17% more likely to buy a chocolate bar, with 65% unable to resist the tempting counter displays. Make sure you capitalise on this cross-category spending by flat stacking That’s Life! with your mass weekly magazines with the newspapers at the front of your store.

Linda Smith

Editor


* Source: ABC Audit Summary, January - June 2009