Who is the first with the hottest celebrity news and best photos on-sale every Friday.  Who's insightful and entertaining coverage of the world's most intriguing people, as well as human interest features, reviews, fashion, food and wine, sets it apart in the Australian weekly magazine market. Who has cemented it's position as Australia's premium weekly, selling on average over 135,040 copies per issue. Every week Who outsells OK by 15k copies, Grazia by 69k copies and FAMOUS by 54k copies!

With Who, Pacific Magazines share of the mass women's weekly market sales is 47%, according to the most recent ABC audit data. Pacific's strength in the weekly magazine market complements our market leadership in the other key publishing categories; women's fashion, home and lifestyle, men's lifestyle and youth.

To maximise your sales, Who should be displayed with your mass weekly magazines next to the newspapers at the front of store. Don't forget to support your display of Who with the point-of-sale material provided.

*  ABC Audit Summary, Jan - Jun 2009