In Style is Australia's leading style bible - in fact, a copy of In Style is sold somewhere in Australia every 38 seconds!

With more than 14 editions of In Style around the world, the magazine has become a global style phenomenon. And here's why: each month you'll find 360 degrees of luxurious, well-polished, celebrity-inspired ideas for all areas of a woman's life. Immaculately researched and then simplified, it's for the busy woman in 'buy mode'.

Our readers entrust us to empower them with the confidence and the skills to live a stylish life. At In Style, we feel it's important to make our readers' lives as easy and as uncomplicated as possible. That's why you'll find captions on every product, inspirational tips and instructional advice, as we take style and service seriously.

Over the course of a year, In Style sells on average 61,804* copies per issue. That's 12% (7,000) more copies than Harper's Bazaar and 14% (8,000) more copies than Vogue.  In Style has a 16 per cent share of circulations in the fashion category and combines with marie claire to deliver Pacific Magazines a market-dominating 47 per cent share of the category.  In Style is the most targeted fashion magazine for reaching women aged 25-39 years.

As a leading title in the women's fashion category, In Style should be located at the front of store during its initial on-sale period and co-located with a flat stack or full facing next to marie claire in the women's fashion section. We're committed to creating point-of-sale material that helps further drive your sales of In Style. In Style is every woman's guide to a stylish life and we want to communicate to your customers in the most effective way possible.

Kerrie McCallum, editor

*Source: ABC Audit Summary, July - December 2009