As a mum, I can confirm that most mums spend a lot of time  at the shops. See all those women pushing prams, holding hands with toddlers, or cradling gloriously pregnant bellies as they walk through your door? They are always “just popping out to the shops” to get the milk, bread, nappies, birthday card or magazine they need right there and then. I know, because I do it too! Our insatiable appetite to shop for our families is matched only by our insatiable appetite for helpful information about our most prized possessions – our babies. And that’s where Practical Parenting comes in.

Practical Parenting is the only monthly glossy magazine in Australia dedicated to what we call the pregnancy to preschool years (0-5s) and has a readership of 103,000*. Practical Parenting acknowledges the challenges of being a parent and recognises that parenting is a unique experience for every mum and dad. Our aim is to provide readers with up-to-date and relevant information on all the key issues surrounding pregnancy, babies, toddlers and preschool age children. We do this through a combination of expert advice and sharing real life mums’ experiences.

And just like a good partner – who never questions how much we spend on our shopping sprees! - the magazine’s tone is warm, friendly and never judgemental. Practical Parenting provides parents with the knowledge and confidence to be the parent they want to be.

My team bends over backwards to ensure that Practical Parenting is, above all else, a magazine that reflects our readers’ lives. We publish our readers’ photos and handy tips, the funny things their kids say and do, their problems and solutions, and their heartfelt stories. And we email them personally, to let them know. This is where you come in. When told they will appear in Practical Parenting, readers head straight to their local newsagent to buy up all the copies they can find to send to Gran, Pop, Nanny, Pa, aunts, uncles, friends and other family members who care. Don’t get in their way – these are mums on a mission!

To maximise your sales, dual-position Practical Parenting prominently at the front-of-store with your women's interest titles and within the parenting category next to Mother & Baby.

Thanks for supporting Australia’s favourite parenting magazine. And now, if you’ll excuse me, I’m just popping out to the shops…

Mara Lee

Editor