Australia’s number one selling "tween girls" magazine, Total Girl, celebrates everything that’s great about being a girl, speaking to girls in their language and always being fun, positive, stimulating and safe. On the cusp of teenage-hood, our readers are actively interested in friendship, fashion, toys, pets, games, DIY projects and keeping up with latest trends.

There is a big gap between being a kid and being a teenager and tweens are looking for something more in tune with their world. Total Girl understands tween girls and creates a girls-only zone – a kind of secret club – that boys and parents don’t understand.

You might be interested in some results from our recent reader survey (January 2008):

• 57% of readers buy the magazine themselves, while parents buy the magazine for an additional 31% of readers;
• Total Girl readers are fiercely loyal with 72% saying they buy the magazine every month; 
• Readers spend an average of 2hrs reading each issue of the magazine and on average refer back to a single issue of the magazine four times.

Total Girl pioneered the tween girls magazine market – it set the rules that others have followed – and continues to dominate the tween girls category and outsell its rivals. In fact, Total Girl sells nearly twice as many magazines as it's nearest competitor, selling an average of 55,056 copies*.  And according to the latest Roy Morgan research, every month one in four Australian girls aged 6-13 pick up a copy of Total Girl.

Ensure you maximise the sales potential for your store by giving Total Girl prominent location space amongst the A5 tween titles as well as positioning it at front-of-store with the weekly titles, where it’s within the reader’s reach.

Speak to your Gordon and Gotch merchandiser, or click here to refer to the tips contained in Pacific MagLink, and drive your sales even further by building eye-catching window and in-store displays so you can enjoy the benefits of Total Girl as much as our readers enjoy it each month.

With love,