Men's Health is the fastest growing magazine in the highly competitive men's lifestyle category, holding a 41% share of this category and posting an impressive circulation figure of 75,254 copies sold*.

Each month, on every page of Men’s Health we give our readers all the tools and information he needs to get the very most out of life, whether that’s landing the job or winning the girl, we tell him how to look and feel his best quickly, easily and with minimum fuss.

Each month we deliver concise fitness routines that help our readers get results fast. While we cover fitness, health, fashion & grooming, sex and stress control, none of these are attainable without a good diet. Nutrition is a massively important part of the Men’s Health subject mix, now and in the future. `

Likewise, another role of Men’s Health is to educate Australian men in all things Fashion and grooming; to keep him on top of the latest products he should be using. Looking and smelling good equals feeling good; feeling good equals confidence - and confidence breeds success.

The majority of our readers are highly successful professionals, with success inevitably comes pressure, so each month we show them how to let off steam and achieve that elusive balance between work and life. Not only do our readers work hard but they like to play hard too, rather than suggesting they spend all their holiday on a banana lounge, each month we suggest travel options which will get the heart and adrenaline pumping.

Men’s Health readers are also heavy consumers of newspapers and business magazines. Take advantage of this correlation by displaying Men’s Health with these products in addition to the men’s lifestyle magazines.

Bruce Ritchie

Editor

* Source: ABC Audit Summary, January - June 2009