Hello!

Let me introduce you to the new healthy-lifestyle magazine for women 40+. Prevention brings your customers targeted, bite-size gems of information that deliver truly life-changing results.

Prevention is the trusted source your customers have been waiting for, building on their knowledge about how to live a healthy, happy, active and fulfilling life. These customers have been soaking up every fact they can find on health, from anti-ageing to antioxidants and Prevention makes sense of this information with the latest credible research and amazing tips to use every day.

With the launch on 7 September, our team of dedicated writers, researchers and designers delivers the world's best healthy-lifestyle guide.  It's tailor-made for your customers and we hope it sells well for you in your store.  Every month we promise to bring your customers:

- More energy, strength and confidence to achive all they want
- How nutrition can taste great - every breakfast, lunch and dinner
- Inspiration by sharing experiences and advice on smart ways to live well

We recommend positioning Prevention in the Women's Interest category in your store.  The launch issue will be supported with a large range of fabulous point-of-sale material and $20,000 in cash incentives to create sales-driving displays in store.

Good luck and thank you for supporting the launch of Prevention!

Natalie Filatoff
editor, Prevention